Monday, 22 June 2015

Lowestoft’s Beat the Street challenge officially gets underway with early morning walk!

Lowestoft’s four-week long Beat the Street challenge is officially underway after being launched on Monday morning with an early seaside walk led by Lowestoft Rising and Sentinel Leisure.

A group of people enjoyed the walk along the promenade to Pakefield which was organised by Phil Aves from Lowestoft Rising. He said: “Thanks to everyone who got up early to start Beat the Street the right way! We had a lovely walk and ensured that everyone who took part got their bonus points!

“There’s still time to sign up for the Beat the Street initiative so if you feel you, your family or your workplace could benefit from developing a habit of doing more physical activity, then come and get involved. We’re also grateful to Waveney District Council for supporting Monday’s walk with free parking.”

Beat the Street is a real-life walking game taking place in Lowestoft from Monday 22nd June to Tuesday, 21st July. Anyone from Lowestoft is invited to sign up and find maps and card distribution points at Players are invited to join a school team that will be linked to a charity. It is completely free for residents to take part.

The Beat the Street initiative is supported by Lowestoft Rising, in partnership with Suffolk County Council’s Public Health and Health East, as part of Suffolk’s desire to become “England’s most active county” and to encourage people to be more physically active.
Players must tap their smart cards on special sensors called ‘beat boxes’ which are attached to lamp posts approximately half a mile apart around Lowestoft; players simply tap two of these within an hour to record their journey and score points.

The school team or charity who travels the furthest can win up to £1,000. If Lowestoft reaches the collective target of 25,000 miles (the distance around the world), the organisers will make a £1,500 donation to a charity pot for the Lowestoft Summer Festival, which in turn will be shared with a number of local charities who can apply for a share. There will also be cash prizes for the runners-up.

There is a grand prize draw with two great prizes for everyone who taps 100 different beatboxes; Sentinel Leisure Trust has donated a week’s hire of a beach hut and Excelsior Trust has donated a day’s sailing for two. There is also an extensive range of ‘lucky tap’ prizes including free swims, Fitbits, photo-shoots, meal vouchers, cycle accessories and water taxi trips which have generously been donated by Lowestoft businesses and can be won simply by taking part.

More information, as well as rules, maps and a list of card distribution points is available at as well as on Facebook (Beat the Street Lowestoft) and Twitter @btslowestoft

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