Monday, 15 June 2015

Around the world in 30 days!

3,2,1, go! Lowestoft is now on a mission to walk around the world in a new walking challenge called Beat the Street.

The four-week long competition was officially launched at Northfields St Nicholas Primary School this week by pupils from the school, as well as East Point Academy, Poplars Primary School and the Ashley School Academy Trust. In attendance was the deputy mayor of Lowestoft Nick Webb, Cllr Tony Goldson, Suffolk County Council’s Cabinet Member for Health and other representatives from the community.

Anyone from Lowestoft is invited to sign up for the challenge at and can join a school team that will be linked to a charity. It is completely free for residents to take part.

To play, residents pick up a Beat the Street card plus a map from local libraries, GP practices, leisure centres and local businesses which will all be listed on the website. Schoolchildren will receive a card through their school.

Special sensors called ‘beat boxes’ have started to appear on lamp posts around Lowestoft; players simply tap two of these within an hour to record their journey and score points.

The school team or charity who travels the furthest can win up to £1,000. If Lowestoft reaches the target, the organisers will make a £1,500 donation to a charity pot for the Lowestoft Summer Festival, which in turn will be shared with a number of local charities who can apply for a share. There will also be cash prizes for the runners up.

The Beat the Street initiative is supported by Lowestoft Rising, in partnership with Suffolk County Council’s Public Health and Health East, in a bid to encourage people to be more physically active. Lowestoft has been set a collective target of 25,000 miles which is the distance around the world, so the more people that sign up and take part, the better!

Beat the Street takes place in Lowestoft from 22nd June to 21st July and is being delivered as part of Suffolk’s ambition to become “England’s Most Active County”. To kick off the exciting challenge, a special “first walk" launch event is being held on the first day of Beat the Street Lowestoft, on Monday 22nd June.

The walk will be led by Lowestoft Rising and Sentinel Leisure and is open to all. It starts at the South Pier (box number 6) at 7.30am and be a gentle walk along the prom and sea front to Pakefield. The full walk will take about an hour but participants needn’t do the whole walk. There will be free parking for the hour at Royal Green Car Park, supported by Waveney District Council, and bonus points for taking part!

Veronica Reynolds from Intelligent Health, the company that is running the Beat the Street challenge, said: “We’re thrilled to be launching Beat the Street in Lowestoft. It’s a very popular scheme that has had real results in other towns across the UK. We’re keen for everyone in the community to get involved and hope the competitive element will inspire people to get walking and tapping!”

Mayor of Lowestoft Stephen Ardley added: “It’s great to get behind Beat the Street which is a positive and engaging way of encouraging the community to get active and combat the growing threat of obesity. Come on Lowestoft!”

Ollie Winram, a PE teacher from Northfields Primary School which hosted the launch, added: “I think it’s an amazing project and great for the children as well as for the local area. It’s a brilliant way of involving the whole community and getting everyone more active.”


Lowestoft Rising aims to integrate public services in a unique way, bringing together Suffolk County Council, Waveney District Council, Suffolk Police, the Police and Crime Commissioner's office and Health East (CCG) together with the Voluntary Sector in order to address a range of social issues.

Health East is the local Clinical Commissioning Group for Waveney and Great Yarmouth responsible for Health care needs of the Community. They are part of the #Lowestoft Rising partnership and as local commissioners keen to see the community being more active and healthy.

#BeattheStreet is run by Intelligent Health. Intelligent Health are experts in physical activity strategy and delivery. Intelligent Health creates high quality, innovative products which combat physical inactivity across communities and improves health and well-being. Beat the street is fun, inclusive and engaging. For more visit

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