Tuesday, 26 May 2015


A £100,000 refurbishment is underway at Mitchells Renault in Lowestoft to ensure the Long Road showroom meets the marque’s latest corporate standards called “Renault STORE”.

The renovation work will take place in three distinct phases in order to minimise disruption to customers and should be completed in July. Once finished, Mitchells will be one of the first Renault showrooms in the UK to have the new corporate identity.

The new-look showroom will have a digital focus with five large video screens, and a more relaxed style. Customers are able to personalise the interiors and exteriors of their new vehicles, so staff will be equipped with iPads as well as desktop computers.

Three separate zones will be created within the dealership; a new car zone, a ZE zone for Renault’s electric vehicles and a Dacia zone. There will be free wifi throughout the showroom and the aftersales department will be rendered more informal and comfortable with the removal of the service counter.

Matthew Huke-Jenner, owner and managing director, said: “We’ve invested in creating a showroom that really complements exciting models such as the Clio, Captur and the forthcoming Kadjar, that will grace our dealership in this, our 40th anniversary year. We want to ask our loyal customers to bear with us and to apologise for the disruption.

“It will all be worth the wait as the new showroom will help make the customer experience more hi-tech, relaxed and comfortable.

“When it’s finished, we’ll be holding a launch weekend, so please watch this space for an announcement!”

The Mitchells showroom should look like this when complete.

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