Tuesday, 16 December 2014
Renault Retail re-launches its website at www.renaultretail.co.uk
Renault Retail has re-launched its website at www.renaultretail.co.uk after working with design agency ADZ Media to deliver a more intuitive and customer-focused site.
Based on customer feedback, the new site has been designed to be more accessible and responsive, particularly to users on mobile phones and other devices.
The new layout gives the customer a much easier path to follow, with intuitive navigation, enhanced features and usability.
Elina Karppinen, group marketing manager for Renault Retail Group said that as 45.55% of the site’s visitors currently use a mobile or a tablet, there was a huge focus on making the site responsive.
She said: “We have talked to our customers and listened to their views very carefully. Their feedback has informed the redesign of the website – not just the content, but the look and feel of it, as well as the attention to detail.”
Many of the site’s original features have been retained, giving the user the opportunity to search by area through new and used Renault vehicles, as well as other makes. Users can also search through Motability offers and there’s a dedicated section for business customers guiding them through everything from financing and advising on the best car or van for their requirements, to keeping the fleet maintained and on the road.
Renault Retail Group is a national network of 19 dealerships and sells 1 in every 4 Renault in the UK. The group is 100%-owned by Renault and offers the full range of Renault cars, vans and associated products. Renault Retail Group has sold more than 350,000 vehicles in the UK since it was started in 1996.