Sunday, 16 November 2014

Thanks Falkirk Herald!

Callendar Pharmacy story here: www.falkirkherald.co.uk/news/business/business-news/falkirk-pharmacy-is-just-what-the-doctor-ordered-1-3603802


(PS their headline was far better than the one I came up with...)

Thursday, 13 November 2014

People, especially Athena ladies....




I was lucky enough to be invited to speak at the Athena Network Newbury north meeting yesterday. It's always a pleasure to network with positive women in lovely surroundings over lunch and coffee, and people were very nice about my presentation which was everything I know about PR in 10 minutes.

We started with a brainstorm.

To be quite honest with you, I can't even read this myself; definitely need to do 100 lines: "I must improve my handwriting".

These were the words that came back at me when I asked people which news stories they found interesting and why:



family business/local employer

history

people

dogs/animals

survival

good news

topicality

emotional

(historical)

empathy

statistics

notoriety

celebrity

charity


These are all great, but at the heart of everything is PEOPLE. Make sure PEOPLE are at the heart of your press releases too.





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Monday, 10 November 2014

VICI LANGUAGE ACADEMY STUDENTS GRADUATE IN SPECIAL CEREMONY





Vici Language Academy held a graduation event this weekend at the Chequers Hotel in Newbury for about 70 children and adults who have recently completed language programmes in French and Spanish.


The day comprised workshops, taster sessions and oral exams and each participant was presented with a certificate by academy director Nathalie Danon-Kerr.


Presentations were also made to students who had made the most progress, showed the most enthusiasm and for the best behaved children.


Ms Danon-Kerr added: “We’d like to thank everyone who attended the graduation as it shows a real commitment to their language learning. More than 70 people attended and it was lovely to see French and Spanish students of all levels together in an informal setting.”



Tuesday, 4 November 2014

Seven reasons how your child could benefit from being bilingual


“The simple fact is children will flourish in so many aspects of their lives and the sooner they begin their bilingual journey the easier it is and the faster and greater the results will be,” said VICI Language Academy owner and language expert Nathalie Danon-Kerr.

“Many of our schools are truly excellent at teaching other languages and only fall down when you realise children are taught to pass an exam rather than love the language, understand the culture and yearn to use their bilingual skills,” added Nathalie.

1 – ‘Children who can speak more than one language are more intelligent than their monolingual peers’

The challenge of learning another language means the brain works in a different way allowing the child to improve their intellectual capacity and develop a greater analytical mind.





2 – ‘Bilingual children have better memories’

Learning a second or third language and having to remember lots of new words and language rules means the brain works harder and becomes fitter creating enhanced working memory allowing kids to perform better in exams.




3 – ‘Being bilingual can delay the onset of dementia’

Recent studies confirm that for adults speaking one language the mean age for the onset of dementia is 71.4 but for bilingual adults it is 75.5.


4 ‘Learning languages makes you more confident’


We see the difference learning a language can make to self-esteem and it boosts the confidence of those who learn with us.



5 ‘Bilingual children are more sensitive and culturally aware’

Bilingual children are more sensitive to others thanks to the way they are exposed to other cultures, foods and different ways of life from a young age.



6 ‘Being bilingual offers your child a competitive advantage in the job market’

An estimated £48 billion is being lost each year in the UK because we can’t speak languages required to do business. Speaking English no longer holds a competitive advantage. Wouldn’t it offer a huge advantage over
the competition if you could hold a meeting in another language or could speak to suppliers? Here at Vici, we’re constantly being asked to help source job candidates who can speak other languages; German in particular.



7 ‘Bilingual children earn higher salaries’

Learning a second or third language will differentiate you from other candidates who place a higher value on your additional skills.
Fourteen-year-old Jess Kerry is considering perhaps studying for an Oxbridge degree in French, having started learning the language since she was two and a half.
“Jess has just taken her options and had to negotiate the right to study two languages at GCSE,” says Mum Lesley who also studies French at the Academy.
“With the cost of higher education Jess was talking about using her languages to study abroad rather than here in the UK. VICI staff have shown her that it is quite possible to study abroad.”
“Last week she was lucky enough to go to Oxford University as part of an aspiration focus through school and now she is determined to study hard aiming to get the grades she needs. Like most teenagers she doesn’t know what she wants to do yet but sees languages as part of her future. Jess is now, proudly, a VICI classroom assistant, something she aspired to for a long time!”
Vici offers group and individual programmes for children and can offer a VIP pass enabling potential students to try lessons for a month free of charge. For more information visit www.thevici.com
ends

Saturday, 1 November 2014

Newbury Childhood illness booklet launched

Newbury and District Clinical Commissioning Group and West Berkshire Council’s Public Health Service are launching a comprehensive guide to common childhood illnesses aimed at parents and carers of children aged between birth and five years old.


The free booklet contains helpful information on general welfare and well-being, common illnesses and how to keep children safe and healthy. It also provides advice on when to consult the GP or health visitor and information on common illnesses such as chickenpox, colds, sore throats and ear infections.




Dr Abid Irfan, Northcroft GP and chairman of the Newbury and District CCG said: “The new guide is a fantastic resource for both parents and carers of children aged five and under to advise on how to manage everyday illnesses like conjunctivitis, coughs and colds to knowing how to recognise and act on the more serious conditions like meningitis.


“The website is very clear and the booklet is available in a downloadable form to use by children’s centres, health visitors and other healthcare professionals.”
West Berkshire Executive Councillor for Health and Wellbeing, Marcus Franks, said: “We’re very pleased to support this booklet. Health needs vary for different age groups so it’s good to have a succinct, easy to read reference specifically aimed at those caring for very young children. I’m sure it will be broadly welcomed.”


The free booklet is available from GP surgeries, children’s centres and is also online at www.newburyanddistrictccg.nhs.uk/children with translations into Polish, Urdu and Punjabi.


ends


From left: Dr Abid Irfan, chair of the Newbury and District CCG; Fatima Ndanusa, Senior Programme Officer for Public Health and Wellbeing, West Berkshire Council and Marcus Franks, West Berkshire Executive Councillor for Health and Wellbeing.