Sunday, 28 September 2014

From Generation to Generation in Waitrose Weekend

Thrilled that the From Generation to Generation release is in the current Waitrose Weekend magazine!

Friday, 26 September 2014

Lots on the agenda for local businesswomen as Athena unveils its autumn networking programme

Business speakers, lunch, networking and mutual support are all on the agenda for The Athena Network this month.

The Newbury North meeting takes place on Wednesday, October 8th at Donnington Valley Hotel where marketer Jane Buswell will discuss “The Changing Face of Marketing”.

On Friday, 10th October, the Hungerford group at Audley Inglewood in Kintbury will hear from Gail Lummis who will talk about "Stress, Hormones and Health - How understanding the natural stress response and maintaining the balance ensures you stay sane in business”.

On Wednesday 15th October, the Newbury South meeting takes place at Chequers Hotel with Chartered Secretary Sophie Neill who will talk on the pros and cons of being ‘incorporated’ and the responsibilities of being a director.

On Tuesday 21st October at Regency Park Hotel, Vikki Champion from Vie Photography will give her top tips regarding imagery and how it can make a difference to your brand appeal and ultimately your customer response.

Debbie Miles, regional director of The Athena Network, said: “Autumn is a crucial time for all of our businesses as we work hard to maximise our sales towards the year-end so the time you invest in networking is critical. We’re excited about the range of topics as well as network strategy training on how businesswomen can showcase their expertise and another on how to measure return on investment. As ever, these meetings thrive when there are new faces, so if you’re interested, please come and visit.”

All meetings take place from 12pm to 2pm and must be booked in advance by emailing


Thursday, 18 September 2014

"The 14-day declutter"

Might take a bit longer than 14 days to sort my house, but thrilled to see a piece that we submitted to Yours magazine on behalf of Jo Cooke from Tapioca Tidy and community interest company Hoarding Disorders UK. Well worth a read! On sale from 15th to 30th September.

Thursday, 4 September 2014

Does spelling matter?

I'm delighted to see this blog from marketing genius Seth Godin having just had a similar discussion with a colleague following my rant about Dunelm Mill and their inability to spell "drawers" - of which they sell quite a few.

"As long as you know what the person is trying to say, what difference does it make?" she said.

My argument was that if it doesn't matter, then why not get it right? Because IT DOES matter. I say this because I frequently choose the supplier that knows the difference between "you're" and "your" or "it's" and "its". My thinking is that if they can't get that right, then can they be trusted with the other simple stuff?

And sometimes, the smallest change can alter the meaning of what you're trying to say. We once stopped at a restaurant en route to a party because when we asked the host if there was dinner, said: "No food served." He actually meant "No. Food served". The complete opposite.

Having been on the end of thousands of press releases, if there is a mistake in the first paragraph, I won't read on. There just isn't time to correct people's spelling when you're on deadline in a busy newsroom.

Apparently, 99% of press releases get binned. So one of the simplest things you can do to avoid being binned is to check your grammar and spelling. Always, always ask someone to check it over before you hit send.

Remember: "an apostrophe is the difference between a company that knows its sh*t and a company that knows it's sh*t."

*edited as I'd originally spelt "Dunelm" incorrectly! Oh the shame!