Wednesday, 2 July 2014


A Basingstoke marketing specialist has launched a digital analytics firm to help companies understand exactly how potential sales leads arrive at their websites so they can develop informed and targeted strategic marketing plans.

Chartered Marketer Debbie Bouffler launched Think Forensics this month to help businesses improve their lead generation. With a passion for marketing and a knowledge of the latest technologies, she is uniquely placed to help companies move their leads through the buying process.

Previously Debbie worked in the marketing department at automotive software giant ADP and has 15 years of experience in marketing. She is an active member of the Chartered Institute of Marketing (CIM) and has been a committee member of the Hampshire and Isle of Wight branch for more than three years and has even been acknowledged by the CIM for her ‘outstanding contribution.’

She said: “I created Think Forensics to help businesses identify their sources of lead generation and to ensure they understood how to improve them. According to a recent survey, direct traffic, search engines and web referrals were the three most popular online channels for lead generation, together accounting for 93% of leads.

“With a better understanding and further insight into your business, making informed decisions become easier. I have the capability to present all these figures in a clear and simple way, consistently reporting on campaign results, the impact of communications and even website performance.

“Every penny spent on marketing should produce a return - why keep spending if you can’t see any more leads! I believe you need to make the most of your existing assets first, websites and collateral already have costs associated to them, data takes time to enrich and even longer to maintain. All these assets are vital to promote your business - so make them work harder, push them to the limit, if they break - then you can replace them.

“Businesses strive to generate ‘quality’ leads, and I can help them maximise these, leaving you to convert them into sales for your company. Think Forensics was created to assist businesses with their marketing activities, in a different, yet effective way. Think Forensics obtains useful and meaningful data gathered from websites. With regular analysis and within a short amount of time, a story is slowly revealed.”

By exposing the real facts and figures, marketing activities are identified, monitored and measured. Debbie explains, “It’s all just really about uncovering the truth behind the metrics. By gaining an all-embracing view of marketing activities, there is the ability to take advantage of what is working well and immediately change what is not.”

Debbie was given help in launching her business by Newbury-based motivational coaching firm Bigger Brighter Bolder. Bigger Brighter Bolder runs Success Groups that give budding entrepreneurs a chance to meet, uncover their potential, find their purpose and launch their business from a solid foundation. Thirty-eight members meet twice a month to benefit from personal development tools and learn techniques to develop the ‘Mindset for Success.’

Debbie added: “George Swift and Tracey Miller from BBB helped me develop the right mindset for running my own business. While I knew I had the passion and drive to run a successful marketing firm, without them, it would have taken me longer to have built enough confidence in myself to launch Think Forensics.”

Tracey Miller from Bigger Brighter Bolder added: “Debbie has the knowledge and expertise to develop a successful business proposition. We are very proud to be a part of her journey to success.”


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